First, a link: the article below addresses the all too common problem of brats in public, why we all hate them, and how you really aren't doing them any favors by letting them get away with it.
http://www.cnn.com/2011/OPINION/07/05/granderson.bratty.kids/index.html
LZ Granderson, Contributor to CNN News, I salute you and your sentiment. I think you should also be on CBS news, NBC news, ABC News, Fox News, USA Today, Sesame Street and the Disney channel. Maybe NBC and CBS don't realize what they're missing, but thank goodness CNN is spreading your pithy gospel.
I also thank anyone who's reposted it for the rest of us; in particular, my bud Ben Baker, whose post is (for me at least), even better.
http://porkbrainsandmilkgravy.blogspot.com/2011/07/not-rassling-smackdown.html
It's all about respect, being fair, and doing what's best for everybody even when it's not particularly easy or convenient. Maybe Ben isn't on CNN.com or USA Today, but I bet is Sesame Street got a good photo they'd be happy to make him a muppet...
But I digress.
*Ahem*:
<soapbox>What all of this boils down to is that it isn't the screaming brat that's to blame. It's the lazy, careless, or maybe just horribly misguided parent. Overly Draconian is as bad as overly permissive, but too much of anything is a Bad Thing.</soapbox>
So...you do realize that this is still a blog about writing and getting published, acquiring fame and fortune and glory and immortality, right? Right. Thought so. Accordingly, in the tradition of the past eighteen posts, I will freely mix my metaphors into what I hope to be an alchemist's Elixir of Entertainment while delivering some bit of pithy prose with value to someone. For all the lead-in, today's chosen topic of pompous pontification is in fact the raging debate over e-books and self publishing.
E-books, and self publishing; a combination like cake and ice cream, and we all know how well those go together. This wonderful option is commonly touted as the perfect alternative to traditional print publishing through an agent, which is (to stretch the food metaphor just a little further because I'm hungry and I love food in all it's wondrous diversity) the steak and potatoes of the industry.
For the record, I want the steak and potatoes for supper, and the cake and ice cream for dessert, and please don't make me choose. For those of you who want a little more info on the debate, take a look at Nathan Bransford's lovely and insightful breakdown.
http://blog.nathanbransford.com/2011/03/self-publishing-vs-traditional.html
Nathan, you rock.
So, you ask, what has one to do with the other? I'm glad you asked. What? You didn't? Well you should have, but don't worry, I'll tell you anyway.
The one thing Nathan didn't address in that awesome post was marketing. Published doesn't mean sold. Unsold means unread, unloved, and of course, un-
sold, as in, no money. If you can't get the copies moving, it doesn't matter if you have an ISBN.
I have on a few occasions gone surfing for good new authors on e-book self-pub sites. Ok, I did it twice. I lost heart; so very, very much of what I saw struck me as clumsy electronic masturbation that I was embarrassed for the authors, and the signal to noise ratio was so bad that I never did find a good new author to read that way. Of course, a publisher might not market you much either...
Remember, the best marketing is word of mouth. Get someone to tell someone, and hope it spreads. That's the Holy Grail, right? The light at the end of this long, dark tunnel is that a certain minimum critical mass of readers will be talking. Someone will notice and blog about you; nearby radio stations will want to interview the
local boy done good; reviewers in the papers will notice and tell people what
they think. Readers who talk breed more readers, and you try to hit the point where there are enough readers that some of the ones with media platforms will be among the talkers. Okay, maybe you aren't Kevin Bacon, but if you get people talking, maybe someday you could
be Kevin Bacon, or at least someone who knows someone who wants to read your stuff, and who
knows Kevin Bacon. After all, Kevin Bacon rocks. <nodnod>
No one will want to talk about your baby if it's really ugly. If your book is the little hoodlum running about screaming in the restaurant and playing with the light switches, anyone who
does talk will be warning off people they like. That's
not the kind of publicity you want.
What kind of book is that ugly baby? It's usually the ones with the predictable, classic blunders.
- Poor grammar.
- Poor punctuation.
- Poor spelling.
- Clumsy sentences.
- Clichés.
- Redundancies.
- Thin plot.
- Overly predictable or undeveloped characters.
- Trend chasing (please, if you're writing another book about vampires or werewolves or wizards, have a little pity on your potential agent and just try something else?)
- Hubris.
Hubris, you say? Yes. Just because you think NASCAR is the coolest thing since the invention of the sparkplug and happen to like pie, don't assume a book about a pie chef who races is going to be popular. What makes a book is story, characters, and the telling of it. As a story, Piérre the Pastry Chef who wins a chance to race with the big boys might actually be a good yarn if you can spin it with some wit and panache, but you, the writer, need to make it interesting. Don't just assume it is.
Too many books are published these days by people who pin their hopes and dreams on the
POD market without doing the gauntlet at all. Querying an agent is a pain, but it does inspire you to get your little duckies in a row. Let me assure you that while we are diligently querying agents for representation with a traditional print publisher, we also hope to make the work available on Amazon.com's kindle, and B&N's nook.
Don't get me wrong. I personally know some self-publishing authors whose books were quite good. I just hope they market well, because otherwise they're putting their brainchild into the rank and file of all the really ugly kids, and they may get lost in the crowd.
But then honestly, isn't that true of the bookstore shelves as well? The only difference is that all those books have already been vetted; they've all already won at least one beauty contest. If you're out to find a good looking kid, wouldn't you consider looking at the pageant before you scan the alley? Honestly, when browsing for a book, don't most of us search the shelves? Unless we already have one in mind; then I usually go straight to the net.
And that's kinda the point.